Khabib Nurmagomedov Partners with MultiBank Group to Launch Tokenized Sports Ecosystem
Former UFC champion Khabib Nurmagomedov has teamed up with MultiBank Group, a leading regulated financial derivatives institution, to create a groundbreaking tokenized sports ecosystem. The venture, named MultiBank Khabib LLC, will operate from Dubai and aims to revolutionize fan engagement and athlete branding through blockchain technology.
The ecosystem will integrate high-end sports facilities, Khabib's Eagle FC and Gameplan brands, and a global network of 30 branded gyms. At its core lies the MBG token, powering a digital LAYER that tokenizes training, events, intellectual property, and fan interactions. This move signals a significant shift toward regulated, transparent sports business models in the Web3 era.
Three altcoins emerge as potential beneficiaries of this trend: $MAXI, $SUBBD, and $ATLA. These tokens are positioned to capitalize on the growing intersection of sports and blockchain infrastructure.